If your a customer that has been rolling with us since the very beginning you are familiar with the old logo and the "new" one. Actually the new logo is 3 years old now. I actually still have some items with the old logo. I ordered about 100,000 matches with that logo. An old friend and awesome artist A. L. Dre made the logo with his partner from the company Melanin. I love the colors the, burning candle concept. I have it in many variations and it will remain my favorite. Then as I changed my website I found an up and coming web designer with a company called Quirky Bird. She couldn't incorporate the old logo so made a more streamlined one. I love this one too for so many different reasons. Although it's simpler it's easier to read and more commercial. Which is your favorite?